Roseline Coffee Campaign*
Overview
Roseline Coffee is a specialty coffee roaster based in Portland, Oregon. With six locations, Roseline has successfully expanded while maintaining high-quality ingredients and strong, long-standing relationships with farmers and supply chain partners.
Objective
Amid rapid expansion, Roseline aims to maintain authentic connections with each community it serves.
Campaign Concept
I suggested a series called Pour and Explore, a newsletter highlighting baristas at each of Roseline's locations. Content will be distributed via Roseline’s email channel and printed on 4x6 cards available in-store. The two-month campaign will feature two baristas from each location, with each barista’s story running in-store for one month before rotating to the next. Barista spotlights will be shared via email at the beginning of the month.
The Strategy
Showcasing the personal stories of baristas at each Roseline location will help customers form a stronger emotional connection with their local shop, deepening brand loyalty. The newsletter will also feature a Roseline Blend each week with a CTA to buy, offering additional sales opportunities.
*
This concept was independently developed as a creative exercise to showcase my skills in content marketing, brand storytelling, and campaign strategy. While inspired by Roseline Coffee’s brand and values, this project is not affiliated with or endorsed by the company.
Ladies Unplugged:
PR + Marketing
Overview
Ladies Unplugged is a women's empowerment event hosted by Portland-based local coaches Kris Zervas and Alexia Naomi. I was hired by the coaches to run media outreach and marketing for their upcoming event.
Objective
Get the word out on this one-of-a-kind event. Connect with the public through a variety of media channels including news outlets, content creators, and event promotion websites. Ensure all press materials reflect the Ladies Unplugged brand story.
Strategy
Research & Identify
Media outlets for earned media
Content creators to promote event
Event listing websites
Create & Pitch
Create press release
Pitch press release to media outlets
Target content creators
Results
Media Hit - Placed Ladies Unplugged Event in DoPDX's Newsletter (see Locals Only) with 25k+ email subscribers 🔗🔗
Media Hit - Placed Ladies Unplugged Event in Everout website (Portland Mercury's Going Out Guide) 🔗🔗
Media Hit - Placed Ladies Unplugged Event in Women's History Month section of Everout 🔗🔗